GoodRx Launches Online Health Resource

Digital pharmacy tool GoodRx recently launched an expansive online resource called GoodRx Health to provide research-based answers to popular health questions.

GoodRx Health takes a different approach than other consumer health destinations, offering actionable insights through GoodRx Answers and a Health Wizard for navigating difficult decisions.

  • GoodRx’s current services include app-based prescription tracking and a telehealth platform called GoodRx Care, which provides virtual primary care services.
  • GoodRx Help adds new ways for users to explore the company’s library of Video Explainers and editorial content, a large strategy shift that pushes the company beyond its current role as a comparison tool.
  • GoodRx’s new strategy targets every stage of a consumer’s healthcare journey, uniting the company’s platforms by directing diagnosis-seeking consumers from GoodRx Health to its GoodRx Care telehealth service for treatment.

The Takeaway

GoodRx Health is far from a small content play to drive more traffic to a website. GoodRx is doing everything in its power to leverage the 20m monthly users already visiting its site, from hiring a 50 person editorial team helmed by the former executive editor of WIRED, Thomas Goetz, to acquiring health video company HealthiNation for $75m in April.

WebMD and symplr announced a similar partnership in August, which allows WebMD users to go from a health information search to scheduling a telehealth appointment in three clicks. GoodRx’s vertical integration of these services could position it as a leader among companies operating in the overlap between health information and treatment.

Amazon Announces Healthcare Accelerator Finalists

Amazon Announces Healthcare Accelerator Finalists

Digital health startups were in the spotlight this week as Amazon announced the ten finalists for its first ever AWS Healthcare Accelerator.

The companies were selected from 427 applications and 31 countries around the world, although each finalist is US-based. The finalists were chosen by a panel from Amazon Web Services (AWS) and KidsX, an accelerator for companies focusing on pediatric care. Each startup has a validated solution along with existing revenue and customers.

The AWS Healthcare Accelerator is a four week program that pairs finalists with technical and business mentorship from experts from AWS and KidsX, then offers collaboration opportunities with members of the AWS Partner Network looking for healthcare solutions.

AWS Healthcare Accelerator finalists include:

  1. AIVA is a voice-powered care assistant for hospital patient rooms and senior living communities with a mission to be the voice operating system for better care. 
  1. b.well offers an integrated solution for consumer engagement, holistic health management, and cost containment. They use longitudinal aggregated data to paint a picture of health for each consumer and aggregate data to show population health.
  1. Ejenta automates remote monitoring and remote care delivery using AI exclusively licensed from NASA. Their “intelligent agents” learn from connected devices and EHR data to monitor patients, predict health, and connect care teams.
  1. Giblib creates an educational content streaming experience for healthcare providers. It allows for on demand streaming of surgical videos and medical lectures from subject matter experts along with the ability to receive continuing education credits.
  1. Gyant is a virtual assistant and digital front door solution designed to optimize patient journeys. It navigates patients to the right care setting and resources while providing simple appointment scheduling.
  1. Kaizen Health is a healthcare logistics platform that connects healthcare and transportation to reduce access barriers.
  1. Medical Informatics Corp offers an FDA-cleared Sickbay virtual care platform that helps hospitals improve operational efficiencies by enabling the rapid scaling of remote patient monitoring across any inpatient setting.
  1. Neuro Rehab VR is reinventing training exercises for physical and cognitive therapy by leveraging VR and neuroplasticity for recovery. It allows providers to track their patients in real time and has shown increased patient engagement.
  1. OneRecord provides an app that helps patients build a consolidated health record of their entire medical history in a single place.
  1. Pieces uses AI to connect patients and health systems with solutions that address social determinants of health. They connect care providers to actionable data, people to services, and caseworkers to information.

Industry Impact

Amazon’s multi-pronged strategy for entering the healthcare market goes beyond its hands-on approach with Amazon Care. By providing companies such as these finalists with AWS solutions, Amazon is establishing itself as the cloud-based foundation for a new cohort of healthcare disruptors.

Xealth Makes Digital Health Usable

The booming digital health sector has seen such rapid expansion that it is beginning to enter the next level of its industry life cycle: the stage where solutions have solutions.

Digital health integration platform Xealth recently closed $24m in Series B funding, bringing the Providence St. Joseph Health spinoff’s total funding to $52.6m.

Xealth aggregates and organizes digital health tools within the EHR, enabling not only easier reporting, but also centralized distribution, enrollment, and patient monitoring.

The Xealth platform has three interdependent modules:

  • Xealth Clinical Interface – Solutions are ordered, delivered, and tracked from within the EHR, with clinical decision support matching patients to relevant solutions.
  • Xealth Digital Command Center – Provides customized reporting of patient and provider engagement, which is aggregated to match demographics to solutions.
  • Xealth Integration Layer – Supports deployment of multiple solutions through a single integration with the EHR, allowing health systems to save IT resources by avoiding independent vendor integration.

The Takeaway

As health systems pursue innovation, they’re presented with an abundance of disjointed products with specialized use cases, creating the need for a platform that allows physicians to prescribe and monitor these solutions within a single cohesive workflow.

Xealth’s services are already available to over 100k physicians, and the company states that care teams are seeing improved patient engagement metrics as a result of measuring outcomes across a health system’s entire virtual solution ecosystem.

Aggregators that improve usability of existing solutions have emerged as success stories in other industries such as business collaboration software, and Xealth is looking to replicate this success within the digital health landscape.

Under the Radar Healthcare Disruptors

Digital health venture fund and advisory team Rock Health recently published an excellent blog post outlining what they call healthcare’s “middle children,” defined as large-but-not-huge companies that should be eyeing expansion into healthcare.

The authors argue that these middle children have distinct competitive advantages over the cohort of technology giants that have recently been pursuing the healthcare space, which include the likes of Amazon, Alphabet, and Apple.

  • Middle children with market capitalizations between $10b and $350b are large enough to make an impact in healthcare, but small enough to avoid the scrutiny of massive players. They are often consumer-facing, with business lines that could pivot towards a healthcare use case (picture Lululemon’s acquisition of Mirror).
  • Larger middle children have deep pockets and talents pools (Salesforce, Nike), with the capabilities to pursue large healthcare goals.
  • Smaller middle children have more specialized capabilities (Garmin, Airbnb), that could help with solving more focused problems.

Middle Children Advantages

  • Smaller healthcare goals are big enough for middle children to pursue for growth, whereas much larger companies need loftier projects to warrant market expansion.
  • Loyal customer bases can be activated by middle children to establish initial users while avoiding the regulatory attention quickly drawn by larger competitors.
  • Specialized assets from middle children, such as logistics expertise or data analytics, can provide a competitive edge in healthcare. 

Potential Middle Children Plays

  • Blizzard could passively monitor behavioral health conditions for children playing its games
  • Paypal could integrate Health Savings Accounts to help users manage healthcare spending
  • Hello Fresh could offer health insights and recommend food products for delivery

The Takeaway

Gaining share within the $3.5t US healthcare market is a powerful motivator for any company looking to pursue a strategy shift, but even consumer-favorite brands will need humility to navigate the complex and quickly evolving environment.

Although middle children don’t specialize in the sector, Rock Health makes a solid case that they might be some of the best-positioned companies for healthcare disruption, and I wouldn’t be surprised if we’re reading about some of the plays listed in this blog post in next year’s business news.

Spring Health is the Latest Mental Health Unicorn

Digital behavioral health startup Spring Health recently raised a $190m Series C round ($300m total funding), raising its valuation to over $2b and making CEO April Koh the youngest woman to helm a multibillion-dollar company.

The Spring Health investment is the latest movement in an especially active third quarter for the virtual behavioral therapy sector, which has already seen major announcements from companies like K Health and Headspace.

  • Spring Health offers mental health benefits to employers, which include online therapy, coaching, and a guided-exercise app. Its services are marketed as either supplements to employee assistance programs or total replacements in many cases.
  • The company’s differentiator is that it caters to employers with a wide range of health needs and financial capabilities, as opposed to focusing exclusively on large businesses.
  • The new funds will be used to launch “the first cohesive mental health experience for families,” leveraging a single centralized platform to support both employees and their households. The extra capital will also aid in global expansion, adding to the list of over 200 countries that Spring Health currently operates in.

Industry Impact

Spring Health’s Series C round solidifies its position among the ranks of well-capitalized digital health leaders, a list that also includes competitors such as the rapidly growing Lyra Health ($680m funding at a $4.2 valuation).

While Lyra Health widened its strategy with recent expansion into new specialized care areas, Spring Health is instead focusing on depth over breadth by integrating its family health solutions into a single cohesive platform.

Telehealth Expected to Dominate Patient Care

Hewlett Packard Enterprise’s (HPE) latest Future of Healthcare Survey explored the pandemic’s impact on healthcare technology, finding that 89% of IT decision makers (ITDMs) have made investing in new technology a priority for their organization.

HPE surveyed 400 healthcare IT decision-makers and patient-facing clinicians throughout the US and UK, each working at organizations with over 500 employees.

Clinician Findings

  • 76% of clinicians believe telehealth will soon account for a majority of patient care
  • 68% agreed they frequently have technology issues in delivering telehealth
  • 82% believe medical devices will have the largest tech impact in the next 5 years

IT Decision Maker Findings

  • 85% of ITDMs say “IT modernization” is their largest IT investment priority
  • 59% say “innovation” is their largest IT investment priority
  • 72% cited IT security as a main concern when moving data to the cloud

Although HPE naturally recommends its own GreenLake edge-to-cloud platform as the optimal answer to each of these problems, the clinician findings highlight that technology’s evolving role in healthcare is a bigger than a single solution, and one that is only expected to get bigger from here.

Tia Raises $100M for Hybrid Women’s Care

Women’s healthcare company Tia recently closed a $100m Series B funding round that will help to scale its “whole-woman, whole-life” model to over 100k women by 2023.

Just two years after seeing its first patient, Tia now has $132m in total funding for its hybrid care model that operates physical clinics in Los Angeles and New York, as well as virtual care in Phoenix.

  • Tia’s hybrid approach combines primary care, mental health, gynecology, and acupuncture to offer women seamless care coordination throughout their entire lives. Tia claims that its proprietary software and care coordination teams can deliver care for 40% less than traditional primary care practices.
  • Tia partners with health systems to provide an integrated inpatient/outpatient experience, creating better care continuity around key periods such as pregnancies. These partnerships also allow Tia members to access specialty care not offered at its clinics, like obstetrics.

According to Tia, women control more than 80% of the US’ $3.6t annual healthcare spend, yet female patients have been repeatedly misunderstood and underserved. Investors have taken notice, with Tia’s Series B arriving within a few week’s of Maven Clinic becoming the sector’s first unicorn with over $1b funding. 

Industry Impact

Up until recently, women’s healthcare has largely been fragmented by body part or life stage, creating an ineffective model that rarely supports holistic care. 

Tia believes its “anti-fragmentation approach” is the solution, driving better outcomes by replacing transactional, condition-based healthcare with relationship-based care that can cater to women throughout their whole lives.

Second Opinions for Anthem Members

Anthem recently signed on with The Clinic to begin offering its members easy access to virtual second opinions. 

  • The Clinic began in 2019 as a joint venture from Amwell and Cleveland Clinic that provides virtual care and digital health records to payers, providers, and patients. The service combines Amwell’s telehealth services with patient support from Cleveland Clinic’s 3,500 physicians.
  • Second opinions are expected to be a $7b market by 2024 (up from $2.7b in 2019), according to research from both companies. Cleveland Clinic studies have shown that second opinions result in a modified treatment plan in 72% of reassessments, as well as a change in diagnosis for 28% of life-altering cases.

Looking Ahead

Anthem is initially making the second opinion service available to its large employer clients, with the potential to expand to smaller employers going forward.

The Clinic CEO Frank McGillin signalled that more is on the way for the partnership, saying that the second opinion services are “just the start of our work with Anthem.” The Clinic anticipates a continued increase in demand for routine expert second opinions when dealing with life-changing health conditions.

Lyra Expands Into New Mental Health Conditions

Mental health benefits provider Lyra Health recently announced a trio of new solutions designed to address complex conditions such as alcohol use disorder and suicidality.

Lyra is seeking to effectively support the employees often overlooked by traditional health plans, such as those with serious mental illnesses and substance use disorders.

The new offerings will launch in early 2022 and include:

  • Lyra Reset addresses problematic alcohol use through virtual therapy, group sessions, symptom assessments, peer support, and medication. Lyra Reset promotes a durable recovery by providing resources for the entire family.
  • Lyra Dialectical Behavior Therapy for Suicidality combines virtual therapy sessions with therapist-prescribed skill-building lessons to help patients decrease suicidal thoughts.
  • Lyra Concierge provides personalized support for children, adolescents, and adults who need help accessing specialized mental health support or rehabilitation facilities.

The Trend

Many new digital mental health companies are focusing primarily on patients suffering from depression and anxiety, a large market given the pandemic-fueled climb in mental health disorders. 

However, as these companies begin to mature (Lyra has raised $680m and is valued at $4.2b), many will expand into other serious conditions.

This trend has the potential to help patients find specialized care that fits their needs, while also supporting employers looking to maintain a healthy and productive workforce.

The Proof is in the Patients, Trinity Health RPM

A recent article from HealthcareITNews explored the benefits of remote patient monitoring programs (RPM) by highlighting the success of Trinity Health’s recently deployed system.

In 2017, Trinity Health was feeling the weight of its scale, with a 16% readmission rate for its high-risk Medicare population across 94 hospitals in 24 states. The health system was beginning its transition to a value-based care model and seeking to improve patient outcomes and reduce costs by lowering its readmission rate to single digits.

To accomplish this, Trinity Health created a plan to avoid preventable hospitalizations through a dual-approach RPM program:

  • Home Care Connect – For skilled home care patients that require persistent attention, Home Care Connect utilized Vivify Health’s connected care platform to offer chronic-condition pathways and a home care kit that addresses diagnosis-specific needs. Patients were provided an LTE-equipped tablet and monitoring devices including a pulse oximeter and blood pressure cuff.
  • Virtual Care Center – Patients who did not meet skilled home care eligibility were given access to Trinity Health’s Virtual Care Center, which connects patients to remote care services through an online portal.

Results

Following the RPM program’s month-long pilot with 55 patients, only a single patient was readmitted to the hospital, giving Trinity Health the confidence to expand the program nationally. Over the next year, readmissions dropped from 16% to 6%, leading to not only lower costs, but also to an increase in CMS incentives.

Trinity Health attributes the success of its RPM program to its user-friendly interface and a strong educational component, driven by the tablet’s ability to provide voice instructions and answer condition-specific questions.

For the Home Care Connect program, the proof is in the patients, with compliance and satisfaction numbers remaining high at 85% and 96%, respectively.

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