Social services platform Unite Us has announced the acquisition of NowPow, a personalized community referral provider.
The combination creates one of the nation’s largest health and social care networks, connecting people to resources such as housing assistance and counseling, while allowing communities to better address social determinants of health.
- Unite Us builds coordinated care networks of health and social service providers. The company allows providers to send and receive secure electronic referrals, track individual health journeys, and report outcomes. It builds partnerships with local organizations and connects them with other organizations with similar missions.
- NowPow specializes in personalized community referrals to support whole person care across entire populations. It then provides referral insights to assist with process improvement, network quality, and patient experience. NowPow’s referrals are highly matched and filtered to make it easier to connect people to the right resources.
- Combining the two will allow Unite Us customers to serve their communities with an array of products that fit their unique needs by taking advantage of NowPow’s personalization algorithms and high quality resource directory.
This announcement follows Unite Us’ acquisition of analytics company Carrot Health just last month. Referrals and analytics seem to be a leading combination for community wellness solutions, with WellSky pursuing a similar strategic acquisition of Healthify in August.