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Epic’s Domination, Teladoc’s Woes, and a Toilet Camera By Jack Troy
August 3, 2026
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Together with
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“A product that is marginally better than Epic’s offering, or even one Epic is likely to build in the future, won’t win. It needs to be demonstrably and measurably superior, and ideally compete in areas where health system leaders don’t expect Epic to eventually catch up.”
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A taste of Redesign Health’s fascinating report on how to beat Epic
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I keep having this dream. I’m the founder of a digital health startup, the clients are rolling in, and I’ve got more VC money than I know what to do with. All the sudden, Epic expands into my exact niche. That’s always when I wake up, but I’m pretty sure I know how the rest goes.
-Jack
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Epic’s empire has reached, well, epic proportions. The software goliath’s grip on health systems gets tighter by the day, but a new report from startup studio Redesign Health doesn’t count out David just yet. Pencils up, founders.
Redesign Health talked to the big wigs. Here’s a quick look at the survey group.
- A total of 112 execs at U.S. health systems served by Epic gave their thoughts.
- Two-thirds get final say on clinical and administrative purchasing, and the rest hold at least some official sway in these decisions.
Most seemed pretty content with Epic. The platform has a quality edge to some, though its sheer size looks to be influencing things. Blink twice and we’ll call Oracle.
- A huge majority (71%) described their system as “Epic-first.”
- 80% expect prioritization of Epic going forward vs. 6% for external solutions.
- Epic is winning because of easy integration (50%), superior capabilities (48%), being “good enough” vs. alternatives (48%), and cost effectiveness (47%).
There’s room for competition. Execs placed the likelihood of another vendor matching Epic in various arenas on a one-to-five scale, and were generally open to outsiders.
- The greatest opportunities lie in imaging (3.52), quality tracking (3.51), and discharge and transfers (3.51).
- Epic is most entrenched when it comes to patient flow (3.16), interoperability and integration (3.21), and non-imaging clinical decision support (3.22).
But if you come at the king, you best make sure your product rocks. To ditch Epic, decision-makers must be confident they’ll get major results, and fast.
- Nearly half (49%) said external vendors must show significantly higher ROI and/or better outcomes, while just 18% grade Epic and its competitors on the same scale.
- It tracks that 63% ranked easy integration as important, with faster time to value close behind at 59%.
The Takeaway
Redesign Health’s report on Epic could serve as a roadmap for other companies to score some victories in the battle for market share. Those looking for one simple trick that Epic doesn’t want you to know will be disappointed, though. The broad strokes lesson is to make a product so good it’s irresistible.
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- Throne Flush with $10M: A camera. In your toilet. Seriously. Throne Science thinks its product will make a splash, as do the VCs that just invested $10M in Series A funding to help the biometrics startup educate consumers, refine its product, and expand to clinical channels. The camera clips onto the toilet rim (facing down) to track gut health and hydration. Cofounded by an ex-WHOOP exec, Throne Science has lofty aims, hoping to eventually spot warning signs of colorectal, bladder, and kidney cancers.
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